About House O Fish
Fresh fish. Personally selected.
House O Fish was created with a simple idea: make genuinely fresh fish available to families across London without the supermarket compromise. Every week we personally source fish from Billingsgate Market before dawn, selecting products on quality, freshness and value rather than simply buying from a fixed supplier list. We believe customers deserve to know where their fish comes from — and who is selecting it.
Our story
How House O Fish Started
No investors, no grand launch — just a family who cared about fish and a frustration we knew other Londoners shared.
It began at a kitchen table, not a boardroom
House O Fish started as a family-run seafood business, built on something we kept noticing: good, fresh fish was surprisingly hard for ordinary families to get hold of. Supermarket counters felt tired and anonymous, prices rarely matched the quality, and nobody could tell you when the fish had actually come in. We thought people deserved better than that — and that we could provide it.
So we did the obvious thing. We went to the source, started selecting fish ourselves, and offered it directly to the people who wanted it. No middlemen dressing it up, no guesswork about freshness. Just honest fish, chosen by hand.
A simpler way to order good fish
We wanted ordering to feel personal rather than transactional, so we built our service around a WhatsApp community instead of a cold checkout. Customers join the group, receive regular updates on what is fresh that week, and order directly from us — often with a quick message and a friendly reply, the way you would with a fishmonger who knows your name.
That is still the heart of how we work today. Our focus has never wavered from three things: quality, honesty and service. We would rather tell you the truth about a slow week than oversell you tired fish, and we think that is exactly why our customers stay.
What started as a way to feed a few neighbouring families has grown, week by week, into a small community of London homes that look forward to our updates — and we have carried the same care into every single one.
Why Billingsgate Market
Selected Before Sunrise
Good fish rewards an early start. Here is why we keep showing up at the market while the rest of the city sleeps.
The market sets the standard — we hold to it
All of our fish is sourced from Billingsgate Market, London's historic home of fresh seafood. Selection begins in the early hours of the morning, long before most of the city is awake, because the best fish moves fast and the earliest, sharpest eye gets the pick of it.
We choose products individually rather than ordering by the box from a fixed list. Quality always comes before volume: if a particular fish is not right on a given morning, we simply do not buy it. The result is that customers receive fish that has been carefully, personally selected — not mass-processed and shipped without a second look.
This is the difference between a genuine, family-run fishmonger and a faceless supply chain, and it is the foundation of our fresh fish delivery London families have come to trust.
Billingsgate has been the beating heart of London's seafood trade for generations, and walking its floor in the dark is a craft in itself — reading the ice, the eyes and the smell, knowing which stalls landed what, and moving quickly before the best is gone. That hard-won instinct is something no warehouse system can replace.
What "before sunrise" really means
An early start, a trained eye, and the willingness to walk away from anything that is not at its best. Every order is then packed cold and handled with care for the journey to your door.
Freshness
Selected the same week it reaches you — never aged on a shelf or left to sit in storage.
Quality
Each fish is checked by hand for firmness, clarity and that clean, sea-fresh smell.
Experience
Years of early mornings at the market mean we know what good looks like at a glance.
Reliability
Carefully packed and promptly delivered, so your fish arrives in the condition it left in.
The difference
What Makes Us Different
Plenty of places will sell you fish. Here is what you get with House O Fish that you rarely find elsewhere.
Hand-selected fish
Every product is chosen individually at the market — never ordered blind from a list. You get the pick of the day, not whatever was left in the box.
Weekly sourcing
We buy fresh on a weekly cycle and never stockpile. A short, deliberate rhythm is what keeps the quality so consistent.
Direct customer service
Message us and a real person answers — no call centres, no tickets. Questions, special requests and advice all welcome.
WhatsApp ordering
Order in a few taps through our WhatsApp community, with weekly availability sent straight to your phone. Simple, fast and personal.
Family-run business
We are a family at heart and treat every customer like one. That care shows up in the fish and in how we look after you.
Premium quality
From everyday staples to rare seasonal catches, the standard does not move. Premium fish delivery, without the premium attitude.
Who we serve
Serving Families Across London
Built on real relationships
We proudly serve customers right across London, and many of them come from Turkish, Mediterranean and seafood-loving communities who know exactly what good fish should taste like — and hold us to it. Cooking for people with that much knowledge and passion keeps our standards high, week after week.
Our fresh anchovies — hamsi — have become one of our most requested products, a firm favourite among the families who grew up on them. From sea bass and bream to sardines and the rarer seasonal catches, we have become a trusted name for fresh seafood London households return to again and again.
Best of all, we continue to grow the way a good local fishmonger always has: through recommendations and word of mouth, one happy customer telling the next. A neighbour mentions us over the garden fence, a recipe gets shared at a family gathering, and another household discovers what properly fresh fish tastes like.
Loved by
Communities who cook with real care, and who notice the difference fresh makes.
Our promise
The House O Fish Promise
A few simple commitments we make to every customer, on every order.
Honest communication
We tell you the truth about what is fresh, what is not, and what is worth your money this week.
Fresh products
Selected at Billingsgate that week and packed cold — never tired, never passed off as something it is not.
Reliable delivery
Carefully handled and sent promptly, so your order turns up when and how it should.
Friendly service
Real people, happy to help — whether it is a question, a special request or just advice on cooking.
Continuous improvement
We listen, we learn, and we keep getting better — because your trust is something we earn every week.
Good to know
Frequently Asked Questions
All of our fish is sourced from Billingsgate Market in London. Selection begins before dawn, and every product is chosen individually for freshness and quality rather than ordered in bulk from a fixed supplier list.
Ordering is simple. Join our WhatsApp community, watch for the weekly availability update, and message us directly to place your order. We confirm your fish and arrange delivery to your door — no complicated checkout required.
Yes. House O Fish delivers to customers throughout London, and we continue to expand our coverage. The quickest way to confirm delivery to your area is to join our WhatsApp group, where delivery details are posted each week.
We source fresh on a weekly cycle, so availability is updated every week. Join the WhatsApp group and you will see exactly what has come in and what is ready to order, as soon as it is.
Absolutely — it is free and open to everyone, and it is the best way to order from us. Join the House O Fish WhatsApp group here to get weekly updates and order directly.
Come on in
Join The House O Fish Community
Genuinely fresh fish, personally selected at Billingsgate and delivered across London. Join our WhatsApp group for this week's catch, explore the full range, or get in touch — we would love to feed your family.
Discover our Fresh Anchovies (Hamsi) page · see the full Our Fish selection · or reach the team via Contact Us.